03 Jun Facebook Marketing for Realtors
Facebook Marketing: Myths
- No one will see your posts
- Facebook doesn’t work for my business
- People don’t buy on Facebook
- Facebook takes up too much time
Facebook Marketing: Winning?
- Success has to be defined so that you know what you’re shooting for.
- A Facebook marketing campaign is successful if it leads to sales. Period. My goal on Facebook is to make money.
- Don’t use other metrics to determine success. Those metrics will rise as you execute a successful Facebook marketing campaign that brings in buyers.
- If I do not make money, my Facebook marketing campaign failed
Facebook Marketing: Mistakes
- I like to “sprinkle in” fun posts with all my boring posts. Do not be boring
- Do not keep posting ads
- Forgetting to add contact info on your page
- Using your personal profile as your business page
- Your fans do not want you to sell to them; but they do want to learn about what you do
- Do not make these posts “sales-y”
- Educate your customers so that they can refer people to you
- If possible, use videos. Videos of you explaining these facts are a great way to connect with your audience
- When asked about Facebook marketing, Marilyn Monroe said “Make a girl laugh and you can make a girl do anything”
- Funny photos get the “Likes”
- You don’t want every post to be about your business; but if you can make fun of yourself it’s a great way to get people to talk about you
- Contests are a great way to engage your audience – and expand your audience!
- “Comment to win”
- Caption contest
- Fill-in-the-blank contest
- Photo contest
- Refer a Friend
- If you want word of mouth referrals; sometimes you have to create them
- Use a fan to sing your praises
- Post a photo with their testimonial
- Tag them in the photo!
Advice / how to posts
- When you GIVE to your audience, they will give back!
- Posting a how-to on how to do a simple task accomplishes a lot:
- It establishes you as an authority figure
- You are demonstrating that you are willing to help and not just sell
- Any value you give, will come back to you over time
- Use a video, if possible – they get great views and responses
- Posts about local news tie you into your community
- Local news stories inspire conversations
- Local news stories are not “spammy” or “sales-y”
- Your market loves talking about their home
- Keep it positive – no politics
Facebook Marketing: Overview
- Your goal is to build your business on Facebook by building your lead base and creating referrals
- A Facebook page that does not create monetary return is an expense and a time waste. A Facebook page should be an investment
- Create engagement = create sales
- Use the power of “ASK” to get what you want. If people don’t know what you want, then how can they help you?