Are you making the right first impressions with your leads and prospects?
It is a known fact that today, people rely heavily on the internet to learn more about a company’s product or service.
After following a brand on social media, consumers continue to engage in various ways. 91% of followers visit the brand’s website or app, 89% will buy from the brand and 85% will recommend the brand to a family or friend!
Thus, a company’s website and social media pages need to not only be attractive, but also stand out among its competitors.
One of the best ways to stand out is to create landing pages.
Here are ten reasons why landing pages are crucial to your online marketing efforts.
1. Landing pages increase your website’s search traffic.
One of online marketing’s golden rules is that all your social media marketing and advertisement efforts should have one goal – direct traffic to your website.
An optimized, search engine-friendly landing page will help draw more attention and organic traffic to your website than a normal website page would.
2. Landing pages generate conversions.
Once on your website, the prospect should then get interested enough that he/she fills out your contact form, which converts that lead into a prospect.
Except, that’s not the case most of the time. A lot of social media posts direct traffic to the homepage, where the lead gets lost in all of that content and media, and loses interest quickly.
A well-crafted landing page will eliminate that problem.
3. Landing pages filter qualified leads to your sales funnel.
Landing pages don’t just generate conversions – they help generate the right conversions.
How many times have you wasted time getting into a call with a lead only to find out that they were not qualified for the product or service you were offering in the first place?
A properly designed landing page can minimize this issue because it strategically communicates the right information with your lead before they fill out a contact form. increasing the chances that your product or service is actually a good fit for them.
4. Landing pages are direct and specific.
The average time a lead stays on your website before they lose interest is around 5 to 8 seconds. That’s not enough time for them to go through your navigation bar and find what they are looking for.
Since landing pages are designed to feature a specific product or service, and contains all the elements that the lead needs to be converted into a prospect, they are more likely to spend more time on the page than if they just went through your website’s homepage.
5. Landing pages are perfect for promoting new products and services.
Because landing pages are designed to feature new products, services, events or other promotions, they are the perfect marketing medium whenever you need to push for a new product or service to go out to the market.
Landing pages typically contain an introductory text to the product or service, as well as a call to action within the same page. This makes them the perfect page for your leads to land on after clicking your social media or search engine advertisements.
6. Landing pages help deliver your messaging better.
Let’s face it – not everyone who visits your blogs or about pages actually reads through to the end.
Landing pages are perfect for communicating the message to your lead or prospect because they are built to be specific, direct and concise.
You get to hit two birds with one stone – attract your lead and get them hooked to the content
7. Landing pages build credibility for your business.
When your messaging is clear to your leads/prospects, it builds more trust, which leads to more conversions.
Including case studies or customer testimonials on a landing page can further your credibility with them too.
8. Landing pages are perfect for getting more webinar or livestream attendees.
If you are planning on launching a webinar or a livestream, create a dedicated landing page for them and you’ll see an uptick in the attendance.
This is because landing pages won’t have content that might distract the viewer from focusing on the webinar or livestream.
9. Landing pages leave a good first impression on your lead/prospect.
As mentioned above, your leads’ first experience with your brand will most likely be your website due to how much people rely on the internet to find the product or service that they are looking for.
Therefore, having a well-crafted landing page that is not only attractive but also informational and brings a lot of value to your viewer will most likely leave a positive mark on them.
10. Landing pages help you achieve your business goals.
The whole point of online marketing is not just to drive traffic or to convert leads into prospects, but to ultimately get you a sale.
Whatever your current business goals may be – increasing your sales conversions, growing your customer base, launching a new product or service, or growing your brand – well-crafted landing pages support those objectives.
Do you need to add a landing page to your HoopJumper website for your new product, service or event?
HoopJumper takes the time to find out about your needs in the amount of depth that is required to create an effective landing page for you.
Schedule a call with us today and talk to us about adding a landing page to your HoopJumper website to boost your marketing efforts.