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A Tale of Two Realtors, er, Fishermen
I’m sure all of you have had the experience of having a salesperson come into your office and tell you how bad your marketing or website is as they tell you about their cheaper, better service. This happened to a beloved client of ours recently and it reminded me a story I invite you to [...]
Realtor Video: The time to Start is Now!
Video is no longer a goal for the future, it is a necessity right now, and Realtors who harness video will have a clear advantage. Agents who are scared of video, don’t have time for creating video, or who plan on getting to video someday, need to re-order their priorities, or be left in the [...]
Indexable IDX: What is it and why is it important?
Do you have Indexable IDX on your Realtor website? If not, you should. Google and the other search engines really want their users to think they are offering them the best sites to look at based on the Search Term entered, and they way they determine that is by your “content.” In this realm, more [...]
Is Your Real Estate Agent Brand Your Own or Your Broker’s?
Are you missing an opportunity to stand out because you are “saving money” using your company-supplied branded marketing materials? Your personal brand should be your own and authentic to who you are as a person. While we realize that you chose your brokerage carefully and that they are a great company, you are not require [...]
