As you’ve no doubt heard, a ban on the use of “Pocket” and “Off-Market” listings was approved last November 2019, forcing all Realtors® to put every listing on the MLS within one day of marketing them.
A lot of Agents around the country who ethically use Coming Soon or Pocket Listings are having to scramble to find a solution that will not put them in the crosshairs of their MLS or NAR.
So, what can small brokers and teams who want to let their own Agents have access to these listings do?
One solution is to create a private Members Only area for your Agents to privately keep their Off-Market Listings in, and keep unauthorized eyes out.
HoopJumper has created a system like this called our “HoopJumper Custom Branded Coming Soon Membership Website.”
Built on the WordPress platform using a user-friendly Listing input system, you or your administrator can enter the data and photos to easily create a beautiful and feature-rich Coming Soon webpages with lots of photos, information, and direct response lead capture hooks.
Email your Agents a link to your Members Only website inviting them to Register. When the Agent completes and submits their Registration, an email will go to you and/or your administrator(s) allowing you to “Authorize” the new Registration. This makes it so nobody but who you want will have access. Then, once you click the “Activate” link, they will be automatically notified via email that they now have access. You would also be able to quickly revoke access should you need to, 24/7.
Would some local businesses like to advertise on your site? No problem with a fully integrated Banner Advertising system that can quickly place a single ad pointed to your advertiser’s website, or more complex, it can set up a full Google Ads system.
And with HoopJumper’s famous and fast customer service/tech support team, we will train you how to use the system and be there to help you if something is not clicking.
Is the HoopJumper Coming Soon Membership Website something that could help you transition quickly and easily, and stay compliant with the new MLS rules? If yes, please setup a no-obligation 10-minute consultation and I will go over our program and see if its a good fit for you!