10 Apr “UNFAIR!” What can Real Estate Agents do to compete online?
“It’s Unfair! The website I bought years ago used to bring me lots of leads and I never had to touch it. Why can’t it be like it used to be???”
If you have been around the real estate world 10 years ago or before, you probably had a website that someone created for you, perhaps you never touched it (added content, blogged or added video) and yet, in spite of your inattention to your site, it ranked really high on search engines, as if by… magic!
Alas, those days are long gone.
Mobilegeddon is a name given to Google’s algorithm update of April 21, 2015. The main effect of this update is to give priority to web sites that display well on smartphones and other mobile devices. With 65% of real estate consumers using their Mobile devices to look for homes, old websites that really performed for you and did an amazing job have finally outlived their usefulness and would no longer deliver the results it did in the days before Zillow and Trulia started dominating the Google landscape.
So what can Realtors do when billion dollar companies spend multi-million dollar budgets on search engine optimization and premium Google placement?
The answer IS NOT to say how unfair it is.
The answer IS to work with internet experts and do what you need to do to compete again in this more crowded environment where the old rules no longer apply.
Or NOT do them, and let your competitors do what’s truly needed in this modern era to thrive while you watch from the sidelines.
If you want to compete online, you need to focus more resources and time on making this work or you will for the rest of your real estate career, be behind the eight-ball.
HoopJumper can help you.
We have added expert SEO to our services.
We have Social Media management to help you with that.
And if you’d really like to know how to do all this and get some skills that will last you the rest of your life, I am now offering one-to-one personal Internet/Marketing Coaching. This may appeal to you since I can devote a specific day and time with your twice a month to train you on the skills you will need for the rest of your career.
Yes, it’s true… you may have invested a large sum of money to get your website up to a state where you can use it to make money, but there is still more for you to do to get to where you want to go.
You can either:
1. Pay someone to do what’s needed or
2. Learn to do them yourself.
Simply having a great website will not be the passive lead system it was 10 years ago, however, having a Great Real Estate Agent Website is still a MUST in today’s market.
Please contact us for more information on creating a new real estate agent website, Search Engine Optimization, or Social Media Management. Or schedule a no-obligation website consultation now to see if you’re a good candidate for Internet/Marketing Coaching.