The 9 Must Haves for a Responsive Real Estate Website

by | Apr 27, 2015 | Blog, Responsive Website, SEO

REAL ESTATE SEO

 

Getting a Responsive Real Estate Agent Website can be a big investment, so make sure you get these 9 Essential Functions.

  1. OPTIMAL VIEWING AND BROWSING EXPERIENCE ON ANY DEVICE

Users are visiting your site on a plethora of different devices, all with different sizes and proportions. They’re also turning them sideways for a landscape effect or upright when portrait view is more effective for their needs. Your new real estate website should be “Responsive” and react automatically to the size and orientation of the device – not just to fill up their screen, but also to provide visitors with easy access to important information about you and your listings.

  1. MAKING THE BEST USE OF THE VISIBLE AREA

“Real Estate” is also a term used for how much of the screen you’re looking at is being used. You want to make sure your screen real estate is offering visitors all the main options without searching for them. A user searching for homes using his mobile device has less screen area to work with than someone using a iPad, Kindle Fire or other tablet. Great responsive sites adapt instantly to your users’ needs based on the available screen size and viewing orientation when they’re browsing.

  1. BIGGER IMAGES EQUAL A BETTER EXPERIENCE

Today’s smartphones offer a full video and visual experience, and consumers expect it now. You need to deliver a media-rich experience. Make sure the images in your responsive real estate website are designed to “scale” to be as large as their mobile device will support. Large images draw in casual browsers and provide an easy way to link directly into the listing pages where they will get hooked.

  1. RESPONSIVE PROPERTY DETAIL PAGES

On a mobile device, your listing detail pages should show the addresses with photos up front to make it intuitive for prospective home buyers to click through easily and request more info from you. When displaying in a tablet, the home listing details pages should make it easy and fun to browse through all the photos, slideshows and galleries.

  1. DYNAMIC HEADERS THAT LOOK GREAT AT ANY SIZE

Your new responsive real estate website should have a header graphic that adjusts to the size of the device its on automatically. With smaller devices, you want to make sure that the most important parts of the page are still prominent when the rest of the page is reduced. No matter what kind of device you are on, make sure your branding looks great! Whether its being looked at on a desktop, a laptop or a smartphone, your brand and logo should still be up front and making its permanent mark in everyone’s subconscious database.

  1. NAVIGATION THAT IS EASY TO FIND/EASY TO USE

No matter what kind of device your site is being viewed on, easy navigation is vital! Responsive designs must follow the same guidelines. Your design must provide access to the most visited areas of your website and at the same time keep the emphasis on your content.

  1. DON’T SACRIFICE FUNCTION FOR FORM

We’ve outlined how important the visual aspect of your site on any device is important for today’s conditioned consumer, but let’s not forget how important keeping the functionality is. A responsive site should still allow easy registration so that your prospects can save their specific searches and favorite listings, with the ability to come back later and jump back in the same spot. This is how you become the invaluable homes for sale resource.

  1. CONTENT IS STILL KING MORE THAN EVER

Part of your Unique Selling Proposition that makes you special has to be your intimate knowledge of what makes your area tick. This just can’t be replaced with links to local websites where they have crime stats and poverty rates, etc., which don’t give your users a warm fuzzy feeling.  Your “voice” is what makes you stand out, and it is what Google is also looking for. You want to ensure that your responsive website makes your Blog posts look great and are prominently displayed. And the more your prospects get to know, like and trust you, the person, the easier it will be for them to make those “Come List Me” phone calls.

  1. CAPTURING LEADS

With almost 50% of the public doing their real estate searches on a smartphone, you need to make sure that capturing those leads is as easy as on a desktop or laptop. And the easier that your forms, drop-down menus and buttons are to work with, the less likely the user will leave before sending you their contact information.

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Make sure you hire the best when it comes to building your Real Estate Responsive Website. HoopJumper has been the leading provider of High Quality Responsive Web Design. Our sites are built to help you succeed in the most significant areas online -SOCIAL, LOCAL and MOBILE.

 

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