Out of all the different avenues you can go down as Real Estate professional to market your business, one piece of your marketing is the most important of all. That is your website. No matter what other social media you use, no matter what kind of...
A quick IDX history: Back in the 20th Century, before the Internet was a dominant force, MLS listings were printed up in big books and distributed by hand. Often the information would be obsolete the moment it was printed before ever reaching the agent. In the...
If you're using a cheap, templated or broker-supplied website and are not getting any hits, there are some reasons that this may be. Search the Internet yourself to find out which Realtors like you are ranked at the top in different cities. How many of...
You know you need to have a GREAT Real Estate Agent Website that is mobile responsive, integrates with Social Media, is “sticky” and will be a tool for you to serve more buyers and more listings. But who has the time to do it all?!? What...
There are almost 1.2 million Realtors in the United States, and in your market, there are probably hundreds of fellow Realtors. Imagine everyone in your market are presenting themselves exactly the same by using their broker’s logo with their name in plain text and a...
Back in the 80's and 90's there was a fraudulent scam called "Telephone Slamming." Wikipedia describes this as "an illegal telecommunications practice of changing subscribers' telephone service without their consent. Slamming became a more visible issue after the deregulation of the telecommunications industry in the mid-1980s,...
I have a question for you: Whose "Brand" are you building? Yours? Or your Broker’s? To be truly memorable and stick out in people’s minds (and hearts) to become their top-of-mind Realtor, your personal real estate agent “brand” should be your own and authentic to you. While...
On the Internet, what exactly is a “Landing” Page? Simply put, a “Landing” page is a standalone webpage that has a specific intention to offer a product or service and to collect the needed information from the interested party so that you the Agent get their...
By Real Estate Coach Cheri Alguire Fourth Quarter is underway. Before you know it we will be celebrating Halloween, Thanksgiving and the Holidays! 2016 will be here before you know it! What will 2016 be like for you in your Real Estate Business? Would you like to...
Happy Independence Day Weekend! Here’s a question for all Realtors: Where are the local fireworks happening in your community? Do you know? Everyone will be looking for this exact information the next few days and its not always easy to find. Why shouldn't they find...