What is a Platform? A “platform” is what you earn for yourself by being a known expert in your field. It is the reputation you garner from effectively broadcasting your expertise through a variety of methods over a period of time. Building your platform is very similar...
One of my favorite clients and good friend, Long Beach Real Estate agent Dave Harbison, sent me an article last week - "Google Hides Search Terms from Publishers and Marketers" - along with the question "How do you think this will effect us?" My answer is...
Did you know there is a Revolution going on? It's called the "Responsive Revolution" and its happening...
Maybe back in the late 90's, early 2000's, you could get away with having your website just sitting there on the Internet with the same 8 pages for years on end without ever updating it, especially if you had used gimmicks like keyword stuffing and...
I'm sure all of you have had the experience of having a salesperson come into your office and tell you how bad your marketing or website is as they tell you about their cheaper, better service. This happened to a beloved client of ours recently...
You have your database all set up. Your past clients, sphere, family and friends are all entered into your CRM. The task took a little time, but now it is done! You have your email marketing set up to go out on a weekly basis....
[caption id="attachment_3289" align="aligncenter" width="1200"] Sending weekly emails to your list is a great way to stay in communication with them so you stay top of mind. But who has time to create emails like this each week? What if there was a way this could be...
OK, geeks. This section is for you! Many Agents use many different types of online databases from different companies, including your email contact list, your MLS, different lead aggregators, and any system you’ve used through the years that collects contact information for you to use....
Why does the word “blogging” make a lot of people shutter like you’ve asked them to write a term paper or college dissertation? Was a blog post meant to be long and boring? Certainly not. And since you decided to be a Realtor instead of the...
Six Reasons Why All Real Estate Agents should Blog 1. Search Engine Optimization Blogging helps your Real Estate website achieve a higher ranking on search engines. The key to search engine ranking is information-rich content being added on a consistent basis. Blogging is the ideal format for...