Online Marketing vs. Offline Marketing: Which is better?

Online Marketing vs. Offline Marketing: Which is better?

Online Marketing HoopJumper

 

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How do you capture new leads and nurture your existing ones with your marketing?

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I’m talking about the two forms of marketing: online and offline marketing.

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Although online strategies already overtook the traditional (or offline)  forms of marketing due to its many advantages, it does not mean you can’t use both to your advantage.

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Your website is the cornerstone of all your marketing. It serves as your virtual store where customers can visit you 24-7, 365 days a year. Compared to print and tv ads, maintaining a website is sustainable and it gives you a long-term exposure at a reduced cost.

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You can now reach your target market easily and identify which strategies work best based on the number of hits. Your website optimized for your social media business page drives traffic to the former and cast a wider net possible to call them into action.

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On the other hand, your offline marketing need not be expensive to be effective.

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Personally, I have relied on direct mailing for the past twelve years. Initially, I started building my contact list consisting of past clients, sphere, family and friends. My list got longer as my website captures leads. Then, I try sending them occasional greeting cards and gifts for birthdays, anniversaries, Thanksgiving, and during the holiday season. Greeting cards and gifts proved best to stay top of mind of your prospects while showing your appreciation for them.

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If you want to learn more about online strategies that work. A Great Real Estate Agent Website might be just what you need.

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Contact HoopJumper now and I’ll also share my amazing offline marketing tool with a touch of appreciation.