As a real estate professional, you want to keep your SEO ranking up in search results.
How do you do this?
It comes to three simple letters that almost everyone knows, but not completely understands: SEO.
SEO, or search engine optimization, is the process of increasing visitors to your website by making sure that your site ranks highly on search results.
Optimizing your site is essential to you business because it keeps the flow of leads coming.
Did you know that you can optimize your website in two different ways?
Online SEO: Building a Good Website
Online SEO, also known as On-Page SEO, is what you do on your website. This includes the pages and posts on your website.
Online SEO is primarily composed of:
- Page Titles
- Quality content
- Meta tags and descriptions
- Links (Internal/External)
- URL structure
Doing online SEO requires frequent changes to your website (like daily posts) to keep your ranking up. This is because search engines typically rank websites by finding relevant keywords and how often they appear on your website’s pages or posts.
Your keywords and phrases have to be search-engine-friendly, meaning they have to appear in the most significant places in your website.
Conversely, you shouldn’t overstuff your website with keywords, because this will result in you website getting lower rankings.
Offline SEO: Linking to your website
If online SEO depends on the work you do on your website, then offline SEO (otherwise known as Off-Page SEO) deals with the work done on other web pages to improve your ranking. This includes:
- YouTube Video Marketing
- Social Media Marketing
- Social Bookmarking
- Link Building
Social media marketing is the most effective tool in improving your offline SEO due to the relevance of social media sites today. Having many followers means increased traffic to your website.
Additionally, you would want links pointing to your website on other sites; and not just any site, but on top-rated websites in search results.
This is where quality content comes to play. When your website’s content is highly relevant to the needs of your potential clients, then other websites will make use of your content (by linking to your website as reference), which will make their leads your own as well.
Building your website’s ranking can be time-consuming, but with the right help, you’ll definitely be at the top.
Let HoopJumper build you the search engine-friendly website that you need!
Custom designed and branded HoopJumper Great Real Estate Agent Websites will be the cornerstone of all of your marketing efforts.
Contact us today for a personal one-to-one marketing consultation to see how we could help you build the website you need!