How can a mere real estate agent like you compete with big guys like Zillow and Realtor.com? Simple. Keywords!
Why Your Website Needs Them?
With over 90% of home buyers searching online, and a 253% growth in Real estate related search, Google reveals in The Digital House Hunt report how having an online presence significantly impacts real estate marketing.
Who are they for?
In SEO, always keep this in mind: Google doesn’t work for you. If you want to have better Search Engine Placement, then the idea is to match what you offer with what your customers are asking. Begin by answering the question “Who Are Your Website Visitors?”
- Home buyers? (Ordinary people looking for a new house online)
- Home owners? (People trying to sell a house)
- Other realtors?
This may sound too basic, but it’s actually a key step to determining the path of your web content. Let’s say we have this Realtor named John, who’s trying to attract home buyers. He writes good content on how he and his team are the best in the world when it comes to real estate. He writes about his achievements, his deals, the people he knows. He offers free things on how to find the perfect house. All of this will help John with his SEO ranking because he is adding quality content on a regular basis.
What to AVOID?
Doing SEO right can largely benefit your website, but doing it wrong may take a longer time to recover. So try to avoid making mistakes as much as possible. Here’s a list of the most common mistakes other realtors make:
Talking only about YOURSELF.
I know this may be a little hard to take in but truth is, PEOPLE don’t care about YOU. They care about ANSWERS. Of course it’s also important to show searchers how you’re different from everyone else, but most homebuyers don’t really go to Google to search a photo of you winning an award or something. If you want to be found by customers, you must give them what they’re looking for.
Too TECHNICAL Keywords
Now here’s one of the most common SEO sin most realtors are committing. Reaching out to an average homebuyer requires you to talk in their language. That means avoiding jargons that won’t even make sense to an ordinary person. No one types “MLS Listings” into Google, unless they have a deep understanding of what real estate is. So unless you want to attract knowledge-seekers instead of cash paying customers, then learn from the KISS principle (Keep it Simple, Stupid)
Having a Non-Responsive Website
With 89% of new homebuyers searching through mobile, having a responsive website is ideal. Why? Simple. No matter how good your content is or how strategic your keywords may be, without a Mobile-friendly site your rankings will never be high enough.
Are You Using the Right Keywords?
Writing good content while targeting for the best keywords can be a time-consuming job especially for busy realtors like you. If you’re unsure whether your website is using the right mix, we can help you determine your stats through a FREE Website Consultation.