SEO is like our relationship with Math. It’s Complicated.
But if we want to find buyers and sellers online, then we must certainly learn how to play the game.
What is SEO?
SEO is simply customizing your website to rank higher in Search Engines. Google can’t read everything on the web, so they have created an algorithm that reads different things on your site including your content, images, and special “tags”.
This Real Estate SEO checklist will help realtors like you understand the basics of SEO and how it can benefit your business.
Smart Keyword Research
Keywords are the HEART of effective SEO. For clients to find your site, it all begins with strategic keyword research. Check out Google’s Keyword Planner to see what search terms your customers are using. Here’s a tip: Don’t focus on Common Keywords with High Search Volume; chances are you’ll easily get ousted by major real estate companies. Instead, why not find long-tail keywords that have good search volume and low competition. That way, it’s easier for us to get traffic and still reach our targeted market.
Local and Geo-Targeting
Don’t bite off more than you can chew. After the Pigeon update, there has been a lot of changes to Local SEO for realtors. Local Map Packs have been buried and Local-targeted Keywords are diminishing. When you’re targeting multiple areas, try to rank first for keywords related to your primary area. Don’t just aim for keywords, but instead for the overall CREDIBILITY of your site. This includes collecting good reviews and feedback from clients.
Writing Unique and Valuable Content
Google loves content! Why? Because it’s the heart of their business. So to get on Google’s good side, post to your blog! Consistently writing good content means building your real estate authority. Attract visitors to your site by writing about interesting stories and tourist attractions in your targeted area.
External Backlink Profile
Links are very important to SEO. It helps build a domain’s authority on a specific niche. Build a strong external backlink profile by creating external pages and linking them to your blog/site. Start by creating several social media accounts where you can share the content of your informative blog.
Responsive Web Design
Mobile is becoming a big trend, surpassing the number of searches for the traditional PC. With this fact, you may not want to miss out on the shift. Go Mobile by building a responsive website. This allows you to have a site that would adjust its dimensions automatically to fit every type of screen.
Social Media Strategy
Earning referrals in real estate all begins with relationship. It’s an essential part of the industry that you should not overlook. Being active in social media allows you to get to know your clients better. Find something you both have in common and try to engage him in active conversations. Also, make use of high-quality images and videos and share them to potential target market.
Didn’t I mention earlier how SEO is like Math? There’s a reason why calculators were invented, to make math easier. There is a reason HoopJumper was created, too: to make Real Estate Agent Websites easier! While you’re busy trying to figure it out for yourself, many of your competitors are already hiring SEO experts to get them ahead of the game. Don’t stay behind, you can check out your stats by getting a FREE Web Analysis by HoopJumper.