10 Reasons Why Every Realtor Needs to Podcast

by Brett Miller

I asked a professional in the field of Real Estate Podcasting, Dan Dashnaw, what he considered the top ten reasons that all Realtors should be Podcasting regularly. His answers are consistent with what I’ve been reading in different trade journals and real estate publications for awhile now. In a competitive environment where you’re dealing with tech-savvy Generation X and Y clients on a daily basis, having the kind of Technological edge that Podcasting can give you may be the “X-Factor” you need!

10 Reasons Why Every Realtor Needs to Podcast

1. The power of rich media. Home selling is a dynamic medium, which implies a need for the capacity to deliver compelling marketing materials in order to effectively showcase a property or a business. Podcasts (either audio or video) allow for a level of interaction and user experience that fulfills this need directly, giving sellers a rich medium to advertise their interests across the internet very effectively.

2. Economic Relevance. Real Estate buyers and sellers are more liable to be broadband internet users then the general populace. Podcasts leverage broadband connections in order to make rich media content available to stream and deliver online, making them highly reachable and an attractive feature for the real estate industry.

3. RSS Subscription Technology. Podcasts serve as an easily distributable form of content that can be updated immediately and instantly consumed. If a realtor wants to showcase a new property that he or she has just added, a podcast could be produced and published the same day, making the content to all of the subscribers, listing sites, and aggregators immediately. The dynamic nature of the real estate 'information exchange' is a perfect fit for the quickly adaptable medium of podcasts and RSS.

4. Technological Relevance. Realtors have always been on the 'cutting edge' of technology. With availability as a mantra as well as a competitive imperative, realtors had cell phones years before the masses of teenagers in the mall. Podcasts are most certainly 'the hot new technology' right now for many reasons in terms of internet communications, and as such they can be an effective competitive weapon for real estate professionals.

5. The numbers. Over 80 percent of consumers looking for properties begin their search on the internet. Since the web is now transitioning to podcasts and video as the content formats of choice, what better place is there to focus your marketing initiatives?

6. Time-shifting. Podcasts are marketing tools that potentially never stops working. They can email them, download them, and users can subscribe to them via RSS feed technology for free. You can literally be showing your listings 24 hours a day anywhere in the world.

7. Distribution of content. Podcast technology combines the benefits of enhanced listing information with tremendously wide syndication and distribution to the target markets and client buyers for high-end property listings as well as to the leading search engines like Google, AOL, Yahoo, MSN, iTunes TM and all of the web's podcast directories. By aggressively embracing the latest advanced technology tools like podcasts, it allows you to increase your marketing and sales success with your real estate clients.

8. The online experience. Today's consumers want an experience, and they want it online. With podcasting, agents are able to deliver marketing content and property listings to these consumers directly. This gives the potential customer a better view of the agents business, market, and even their property listings - making the agent much more marketable online.

9. An increased pace. Today's market is characterized by increasingly tech-savvy home buyers looking for detailed, on-demand information, so putting podcasts to work can be the difference needed to get homes sold faster to the right buyer.

10. The buzz. Experts predict that the number of online podcasts and slideshow home tours will multiply dramatically over the next couple of years due to several factors, including competition for listings and increasingly affordable and easy to use technology.

Podcasting Teleseminar: September 26, 2007 at 9:00 AM
Tune in to learn the importance of Podcasting for Real Estate Professionals and how you can create a Real Estate Podcast with Brett Miller of HoopJumper WebSystems and Dan Dashnaw of Audio Expansion.

To enroll, or for more information, contact us today.

Brett Miller is the founder of HoopJumper.com and has created the best real estate websites in the industry. Through his strategic partnerships, Brett now offers Real Estate Podcasting through his HoopJumper Podcasting website at www.HoopJumperPodcasting.com If you’re a Real Estate Agent and you want your Real Estate website to work for you, go to www.GreatRealEstateAgentWebsites.com or check out his many services at www.HoopJumper.com

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