There are almost 1.2 million Realtors in the United States, and in your market, there are probably hundreds of fellow Realtors. Imagine everyone in your market are presenting themselves exactly the same by using their broker’s logo with their name in plain text and a square headshot on everything they do. This is called “running with the herd.” There is nothing wrong with this approach, and certainly your brokerage has done a fine job of creating a recognizable brand for themselves that equates high value.
So how do you stand up and be recognized if you are advertising yourself exactly as every other fellow agent in your office?
You do it through “Personal Branding.”
As an independent contractor who hangs your license by choice at your preferred high-quality brokerage, you are not required to use the company’s template for marketing yourself. It is a great service and probably very inexpensive, but you sacrifice branding yourself as a recognizable individual agent by not building your personal brand now and then using it exclusively going forward.
This is not to say that you do not display your broker’s name and logo as well in its appropriate place, but it does mean coming up with your own personal logo, color scheme, tagline/slogan, perhaps an iconic symbol that will represent you, and even a way of presenting yourself that will become your trademark of quality.
There is an ancient proverb that says “The best time to plant a tree is 20 years ago; the second-best time is right now.”
If you have not already created your brand, then now is the perfect time to step forward and invest in “you” and your future.
HoopJumper offers a very personalized Logo service that will respect your need to create a logo and brand for yourself that will not look generic or cheap and bespeak your personal high standards. We will interview you, ask you questions about your personal preferences, about your area, about your philosophy of being a Realtor, and will come up with a game plan, and Branding and Logo Strategy.
From there, we will work with a group of skilled artists and designers who will all submit a “comp” designs to see if you like one best and pick a winner that you want to go back and forth until your new logo is perfect, and then we will send you your new logo in every format needed to use it in printing, in email, on your website, even on a billboard or the side of a building if you wish.
If you are ready to move forward, contact HoopJumper so we can start building a Brand that’s not like anyone else.
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